Jjindobaegi

"Jinttobagi" takes its name from a Gangwon-do dialect word for sotdae (traditional pole). Inspired by the symbols of Gangwon-do where the studio began, the traditional form of the sotdae was reinterpreted as a modern radio.

Drawing inspiration from the bird on the sotdae turning its direction, users rotate the bird to scan frequencies, while the controls and speaker are integrated into the lower base to create a clean, object-like form.