Industrial Design Studio
hyeong is a design studio founded by two university students based in South Korea. Rooted in ergonomics and formative art, we pursue user-friendly design that seamlessly integrates into daily life, presenting witty and thoughtful objects. We also explore uncharted territories to design future-oriented values, seek diverse possibilities, and strive to create a positive impact on society. Based on in-depth exploration of formative language, ergonomic research, and close collaboration, we realize usability and aesthetics from multifaceted perspectives to design optimized user experiences. While presenting witty objects that naturally permeate daily life, we explore uncharted territories to propose futuristic values, aiming for design that makes a positive impact on society and practices social contribution.
형은 한국에서 활동하는 두 명의 대학생이 결성한 디자인 스튜디오로 인간 공학과 조형을 기반으로 사용 친화적인 디자인을 추구하며, 일상에 자연스럽게 스며들며 위트 있는 오브제를 선보입니다. 또한 미답의 영역을 탐구하며 미래적 가치를 설계하고, 다양한 가능성을 모색하여 사회에 긍정적인 영향을 실천하고자 합니다. 조형 언어에 대한 깊이 있는 탐구와 인간공학적 연구, 긴밀한 협업을 바탕으로 사용성과 조형미를 다각도로 구현하며 최적화된 사용자 경험을 설계합니다. 일상에 자연스럽게 스며드는 위트 있는 오브제를 선보이는 동시에, 미답의 영역을 탐색하여 미래적 가치를 제안합니다. 다양한 가능성을 모색함으로써 사회에 긍정적인 영향을 미치고 사회적 공헌을 실천하는 디자인을 지향합니다.
Team Activity
Education
Kaywon Art & Design (Dept. of Industrial Design)
Yonsei University (Dept. of Industrial Design)
Award
Spark Design Awards 2026 Silver Winner
Pin Up Concept Design Awards 2026 Finalist
Pin Up Concept Design Awards 2026 Finalist
Red Dot Design Award 2025 Winner
iF Design Student Award 2025 Shortlist 300
Korea International Design Award 2025 Bronze (특허청장)
Korea International Design Award 2025 Special Selection
Korea International Design Award 2025 Winner
Korea International Design Award 2025 Winner
Design Intelligence Award Honorable Mention
Design it award challenge 2025 Excellence Award
K-Design Award Winner
Design it award challenge 2024 Silver
Experience
Yonsei University Seonhaeng × Hanyang University IDM Exchange Program
3D Modeling & Rendering Instructor at Yonsei University (Dept. of Industrial Design)
선행(先行) Industrial Design Group, Yonsei Univ
Design Korea 2025 사업화 IR Pitching — Commercialization IR Pitching
Design Korea 2025 Dotmate Exhibition
DDP 2025 Young Designer Festival
DDP Design Fair 2025 Project with Aimban
Reddot design museum Drop mate Exhibition
LG Electronics Labor Robot Design & Interaction Engineering
LG Electronics H&A UX Team LCD-Embedded Door Lock Research
Aimban Headrest Design & Development
ATID Industrial Design Group, Kaywon University
